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Oboz Enhances its Website With Tools That Drive Consumers to Stores

Oboz launched a new initiative to support its retail partners.

The outdoor footwear brand teamed up with Locally, an online platform that connects consumers to local retailers, to help direct shoppers to nearby stores that stock Oboz products.

The partnership is part of Oboz’s newly designed website. When browsing individual products on, the Product Locator spans the bottom of the page, showing nearby stores and the stock status of the item. Shoppers learn what’s in stock at Oboz retailers in over 200 cities in the U.S. and Canada. The tool also shows online retailers that carry each style.

Additionally, the site features a Dealer Locator, also powered by Locally. The map-based locator tool helps shoppers find all Oboz dealers in North America and the U.K.

“Locally connects consumers with local retailers. And that’s absolutely key to the Oboz experience, since we know that once people try on Oboz, they are likely to buy Oboz,” said Christian Mason, Oboz vice president of sales and marketing. “We partner with retailers that offer ‘sit and fit’ service because professional fitting reinforces Oboz’ messages of fit, quality and service.”

361 Degrees, Brooks Running, Chaco, Hoka One One, Keen and Taos are among the footwear brands that work with Locally.

The website also features an invitation-only education center for retailers to enhance their knowledge about fit, materials and constructions. The site serves multiple international markets including the U.S., Canada, in both French and English, and the U.K. Later this summer, Oboz will launch sites for both the Australian and New Zealand markets.