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Sportswear Veteran Debuts Denim Designed for Outdoor Sports

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

When most people think of performing intense outdoor activities that require a lot of movement, like rock climbing, skating or hiking, seldom would they consider a pair of fitted jeans as the go-to attire for such physicality. Meridian Line is changing the way the outdoor adventurer dresses with the introduction of its new line of…

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