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Pantone’s London Fashion Week Color Story Channels Luxurious, Natural Shades

Every season brings innovations in design and construction to the runways, but apparel brands shouldn’t overlook new color stories that come to life each fashion week.

Pantone released its comprehensive London Fashion Week Autumn/Winter Color 19-20 Trend Report, celebrating the complex color narratives that will guide conversations this fall.

“The color story for Autumn/Winter 2019/2020 suggests rich tones, each capable of making a statement but also with a versatility that creates warmth and harmony when paired together,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “A sophisticated, yet bold collection of colors, this season’s palette exudes confidence and empowerment.”

Pantone’s report highlights 12 of the season’s most notable shades, a full spectrum of raw, powerful shades with nuance and elegance. The report also features four neutrals that play beautifully with the season’s prominent shades, as well as with one another.

The colors from London Fashion Week’s runways echo the colors Pantone highlighted in its New York Fashion Week report. Three blue shades, Bluestone, Evening Blue and Galaxy Blue, made appearances in both reports. The London Fashion Week Trend Report skews towards cooler tones and more greenery, with vibrant hues like Antique Moss and Chicory Coffee that evoke riverbanks and wetlands.

A range of pink and red tones convey intimacy and congeniality. Merlot, a crisp wine shade, and Summer Fig, a tempered scarlet, offer depth to their foils, the sun-bleached coral Crabapple and soft Cranberry red. The palette also offers Grapeade, a dignified and vibrant mauve; Forest Biome, an organic, luxurious evergreen; Hazel, a deep, burnished sand; and Butterscotch, a friendly and playful yellow.

Four neutral shades color the palette, adding balance to the story. Evening Blue and Frost Gray are classic winter motifs, while Rutabaga (a milky, earthy beige) and Green Olive (yellowy and herbaceous) offer a fresh outlook on the season.