Pantone has introduced its latest color standardization tool for the design industry: a swatch book of colors specifically tailored to non-organic materials.
Despite fashion’s increasing focus on sustainability, synthetics like polyester are still indispensable to brands. The Pantone Fashion, Home and Interiors Polyester Swatch Book is a collection of 203 color options developed to provide optimal vibrancy when used on these engineered materials, which are mostly petroleum-based.
In a statement, Pantone said the creation of a specialized system of colors using dyes made specifically for polyester would increase speed to market for brands. By removing the guesswork involved with dyeing this specific subset of materials, designers can cut down on the need for samples and revisions throughout the design process.
The swatch book’s color palette ranges from neutrals to brights, and the selection was curated with an eye toward the modern apparel, lifestyle and home furnishings markets.
“The story of the market today is one of material innovation, something which in turn is driving the market need for greater hue intensity and trend relevant color beyond those formulated for natural fibers,” said Laurie Pressman, Pantone Color Institute’s vice president.
“Ranging from timeless foundational neutrals to vivid eye-popping brights, the colors in our new Pantone Fashion, Home and Interiors Polyester Swatch Book were uniquely curated for polyester and cannot be reproduced in cotton with the same degree of clarity,” she added.
The new swatch book complements Pantone’s other recently-released services tailored to the design industry, like Color iMatch, a software developed with color tech contemporary X-Rite.
The system, which launched in May, is also designed to boost supply chain efficiency, and helps reduce color formulation attempts and streamline textile workflows by reconciling differences in dye behavior under different conditions. These processes can be complicated and chemistry-dependent, changing the way that color formulas react.
The Color iMatch software gathers insight from historical data, which informs the formulation process by making adjustments in dye profiles. This ensures that the dyes maintain the same coloration through varying conditions as well as procedures, equipment use and material applications.