Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Parachute Doubles Down on Millennial-Friendly Category

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

When Parachute moved into the furniture market last fall with the launch of bed frames, the bedding maker couldn’t anticipate how well it would be received—beating the daily plan by 400 percent at launch. Now the company expands its furnishings offerings beyond the bed with the addition of nightstands and benches. The company’s new Bluff…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!