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6 Questions with Parachute’s New Merchandising Chief

Looking to bolster your data-driven production capabilities? Join our June 7 webinar to learn how Carhartt is working with Lectra and DXM Inc. to manufacture garments on-demand, accelerate the “test-and-learn” product development process and enhance speed to market.

Direct-to-consumer home goods company Parachute has growth on the mind. The brand—which began with bedding—has recently expanded into furniture with bed frames, nightstands and benches. And while the company has been mostly digitally focused with a few brick-and-mortar stores, Parachute plans to significantly grow its physical retail presence, expanding from 12 to nearly 30 retail…

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