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Shuffle Board: Penney’s Adds to Exec Team, Berghaus Names Hodgson Head of Design


J.C. Penney Co.

J.C. Penney Co. announced several appointments to its executive team.

Steve Whaley was named senior vice president, principal accounting officer and controller, reporting to Bill Wafford, executive vice president and chief financial officer, effective April 29.

Whaley will lead the company’s accounting operations and financial reporting functions, and will have oversight over the J.C. Penney finance and support services teams in Salt Lake City, Utah, and Bangalore, India. Whaley was with Walmart for more than 11 years where he served as the senior vice president and controller, and principal accounting officer. Prior to that, he was with Southwest Airlines for more than 16 years, ultimately serving as their vice president and controller.

Laurene Gandolfo was named senior vice president for home product design and development, reporting to Michelle Wlazlo, executive vice president and chief merchant. Gandolfo joins J.C. Penney from Macy’s, where she most recently served as executive vice president of men’s and kids’ private brands. Prior to that, she was executive vice president of home private brands where she ran a portfolio of 13 exclusive brands for Macy’s and Bloomingdale’s, several of which she and her teams helped launch. In this newly created role, she will apply her experience to re-establish relevance across the company’s home categories and focus and segment brands, including J.C. Penney Home, Cooks and Liz Claiborne.

Additionally, Trish Adams will serve as a strategic advisor to J.C. Penney, supporting the company’s transformation office led by Truett Horne, senior vice president and chief transformation officer. In this role, Adams will evaluate and create plans to simplify and improve the effectiveness and profitability of the company’s pricing and promotional strategies.

Most recently, Adams was executive vice president for the merchandising product group at Target Corp., where she was responsible for overseeing Target’s product design and development, sourcing and visual merchandising initiatives. In addition, Adams served as executive vice president, apparel and home, where she led a team of merchants and product designers to develop and execute Target’s apparel and home strategy.


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J.Jill Inc. appointed Mark Webb as executive vice president and chief financial officer (CFO), effective May 1.

Webb will oversee finance, tax, accounting, treasury, investor relations, business analytics, company planning and real estate, and will report to CEO Linda Heasley. The company had previously announced that CFO and chief operating officer Dave Biese will be leaving the company on April 30.

Webb was most recently senior vice president, chief financial planning and analysis and treasury officer at Hudson’s Bay Co.



Berghaus announced a major investment in its product and innovation team to support the brand’s long-term growth strategy. The investment will include a new “Sprint Team” that will bring certain lines to the market quicker.

To support the growth plans, the brand is recruiting to fill 11 new roles at Pentland Brands’ North East headquarters in Sunderland, U.K., and the global headquarters in London.

The product and innovation team will be led by a head of category and a head of design. Long-time Berghaus team member James Hodgson was promoted to head of design and applications are now open for the vacant head of category role.

Hodgson has worked for the brand for 15 years and has been responsible for the development of many award-winning innovations, including the introduction of water resistant down to the outdoor apparel market and the launch of an ultra-light waterproof jacket.

Graeme Paige was also promoted to category manager. Paige has worked at Berghaus for over a decade in a variety of sales and product roles, and recently led a first-to-market partnership with W.L. Gore and Associates, introducing a new range of successful Berghaus Gore-Tex products in the U.K.

G-Star Raw

G-Star Raw appointed Gwenda van Vliet as chief marketing officer. As a member of the executive committee, Van Vliet will serve as the global brand and marketing architect responsible for defining, amplifying and expanding the brand’s voice to position the business for long-term growth.

She brings more than 15 years of comprehensive marketing and communications experience in retail fashion brands, having served in several global marketing leadership roles, most recently for VF Corp. and Wolford.

Under Armour

Under Armour Inc. announced in a filing with the Securities & Exchange Commission that Jason LaRose, president of its North America division, will be leaving the company on April 30. LaRose was appointed to the role in October 2016.

Patrik Frisk, president and chief operating officer, will lead the North American business until a replacement is named, the filing noted.



Swiss textile company HeiQ announced two new leadership role hires. Widyanti Winarto was named group chief operating officer and Raquel Vaz Vieira was appointed brand force director for Iberia.

Winarto, who brings supply chain management expertise with a strong focus in strategic sourcing and international operations, will oversee and optimize operations for the entire group.

Vaz Vieira will manage brand relations and technical support in the Iberian region, co-develop the home textiles market and lead innovations on the newest HeiQ thermoregulation offerings. With the creation of HeiQ Iberia, the company aims to provide dedicated technical support in Portugal and Spain as it is an important textile region for many of HeiQ’s brand partners and a strategic location of many manufacturing activities.

Vaz Vieira’s experience includes management of phase change materials and thermoregulation microencapsulation business units at Devan Chemicals.


Cargo Transporters

Dennis Dellinger was promoted to president and CEO of Cargo Transporters Inc. Dellinger previously held the posts of president, vice president and director of operations.

Dellinger named Jerry Sigmon Jr. as chief operating officer, responsible for all the day-to-day operations, including staff, equipment and operating systems. He has six direct reports and is responsible for operations, recruiting, customer service and logistics.

Adam Heavner assumed the role of vice president of sales. He will have four direct reports and is responsible for accounts receivable, pricing, rating and billing.

Cargo Transporters is a truckload carrier operating 525 trucks serving the continental U.S. Based in North Carolina, the company operates terminals in Claremont, Charlotte and Rocky Mount.

Arrive Logistics

Arrive Logistics, a technology-powered transportation service provider, expanded its leadership bench by welcoming two key additions to its team–Richard Shields as chief financial officer and Michael Senftleber as executive vice president of product.

Shields joins Arrive Logistics from YETI, bringing international operating experience and a strong background in technology, manufacturing, branded consumer products and multi-location retail.

Senftleber was previously with Spredfast, where he managed an SaaS product suite and led product operations functions, enterprise platform strategies and development and delivery of next-generation technology solutions.