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Pettet Endurance Project Launches American-Made Merino Wool Athletic Apparel

Running apparel brand Pettet Endurance Project (PEP) recently debuted its line of U.S.-made merino wool apparel designed specifically for the needs of endurance athletes.

The range of men’s and women’s performance tops are made of 100 percent Australian merino wool, which the company said helps to regulate body temperature in all types of weather conditions. Short sleeve tops are fitted with raglan sleeves to prevent chafe points. Long sleeve shirts feature thumb loop for secure fit. Retail prices are $50-$60.

Greg Poffenroth, founder of PEP, said the brand was born out of his own love for running. “Mile after mile, we often wondered why there is so much emphasis on footwear, but seemingly none on apparel,” Poffenroth said. “So we set out to build the best running apparel on the market, as well as a company with values representative of the community in which we belong. We set out to build a company with soul,” he added.

As a member of 1% for the Planet, a conservation organization that links companies to nonprofit partners, PEP will donate at least 1 percent of each purchase to a sustainability-oriented organization.

The line is sold exclusively on, a direct-to-consumer model that the company said allows it to build quality products domestically and stay competitive.