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Pepsi Recruits Dapper Dan for NFL-Themed Drop During NYFW

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Pepsi is jumping on the New York Fashion Week (NYFW) bandwagon with a new campaign meant to build on the excitement of the fall’s most anticipated sartorial event. As New York Fashion Week: The Shows kicked off on Wednesday, the soft drink company re-upped on its “Made for Football Watching” campaign by announcing a limited-edition…

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