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Pepsi Recruits Dapper Dan for NFL-Themed Drop During NYFW

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Pepsi is jumping on the New York Fashion Week (NYFW) bandwagon with a new campaign meant to build on the excitement of the fall’s most anticipated sartorial event. As New York Fashion Week: The Shows kicked off on Wednesday, the soft drink company re-upped on its “Made for Football Watching” campaign by announcing a limited-edition…

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