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Perry Ellis Initiates Nike Swim Distribution Agreement in Latin America

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Perry Ellis is expanding its global merchandise imprint.

The Miami-based apparel label entered into distribution agreements for Nike Swim in Latin America with other distributors, including Uldin SA in Argentina, Uruguay and Paraguay, Brazil-based R1 Sports Ltda and Superdeporte Plus S.A.C in Peru, Bolivia and Ecuador. Swim apparel and swim accessories will now be offered at select e-commerce channels, department stores, swim specialty shops and sporting goods retailers in the region.

“We are confident R1 Sports Ltda, Uldin SA and Superdeporte will be terrific partners to bring Nike Swim to consumers passionate about performance and the sport of swim throughout South America as we continue our strategy of extending Nike Swim’s global reach,” Perry Ellis International CEO and president Oscar Feldenkreis said.

The new Nike Swim distribution agreement will bring Perry Ellis’ diverse brand portfolio to Latin America, which is a key international apparel and sourcing area. Perry Ellis will be able to reach a broader shopper demographic and Latin American consumers will be able to purchase Nike swimwear for their active style needs.

“Nike Swim is a welcome addition to the R1 Sports family,” R1 Sports Ltda managing director and owner Ricardo Badari said. “With strong collaboration on strategy, design and distribution, we believe Nike Swim will meet the demand of consumers in Brazil and secure the leadership position the brand deserves.”

Perry Ellis’ distribution expansion follows the brand’s addition of new license agreements last year. In April, Perry Ellis International inked an agreement with Multimoda Import Inc. & Comercio Excelente Norte Sur De DV, a fashion retail leader and distributor based in Mexico and Latin America to sell Perry Ellis merchandise in the area. Multimoda Import Inc. & Comercio Excelente Norte Sur De DV is currently the largest distributor in Mexico for dress shirts and ties and works with other big brands, including Chaps, Calvin Klein and PVH’s Van Heusen.

The agreement enabled Perry Ellis to sell men’s and boy’s outerwear, pants, shirts, jeans, woven tops, sportswear jackets and swim trunks to sportswear departments in select companies in the Caribbean, Mexico, Central America and South America.

For the third quarter ended Oct. 29, 2016, Perry Ellis reported a total revenue of $194 million, an adjusted diluted earnings per share (EPS) of $0.23 and an inventory decrease of 23 percent to $112 million, compared to $145 million at the end of third quarter 2015. The company’s 2017 financial goals included focusing on high performing and high growth brands, enhancing retail brand positioning and expanding international and licensing distribution.

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