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PMC’s Fairchild Media Elevates Sourcing Journal’s Edward Hertzman, FN’s Michael Atmore

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Fairchild Media, a division of Penske Media, Corp. today announced the promotion of two senior leaders to elevated roles within the organization.

Edward Hertzman has been promoted to executive vice president of Fairchild Media, while retaining his role as founder and president of Sourcing Journal. Michael Atmore, previously brand development director of Fairchild Media and editorial director of Footwear News, has been elevated to chief brand officer of Fairchild Media.

Hertzman will be tasked with growing the businesses of all Fairchild Media titles in his new position, while continuing to lead the day-to-day operations at Sourcing Journal. He will also oversee the growth of Fairchild Media’s strategic content studio, bolstering the creation of engaging, interactive content to help industry partners stand out in an increasingly competitive landscape.

“I’m looking forward to the opportunity to help shape the future of these iconic publications and to empower the next generation of industry executives at this pivotal time,” Hertzman said. “The combined power behind these brands will enable PMC to create a level of content, products and events that is unmatched. As the industry finds its footing in this new normal, I’m confident that custom and strategic content, which has already proven to be a lifeline for our fashion clients, will play a vital role in enabling brands, retailers and suppliers to differentiate themselves in this highly competitive market.”

Penske Media CEO Jay Penske commended Hertzman for steering Sourcing Journal’s exponential growth, both in revenue and editorial coverage, since its acquisition less than three years ago. “I am thrilled to continue working with Eddie as he helps to grow not only our Content Studio, but the entire Fairchild business.”

Hertzman spent more than a decade as a top executive at major international sourcing companies, including Synergies Worldwide and Pearl Global, prior to founding Sourcing Journal in 2009. Throughout his sourcing career, he partnered with high-profile retailers and wholesalers across the globe, developing a specialized expertise in Pakistan, Bangladesh, India and China. Hertzman currently sits on the board for charitable organization Delivering Good, which harnesses fashion industry resources for underserved populations. Sourcing Journal was acquired by Penske Media, Corp. in 2017.

Atmore, in his new role as chief brand officer for Fairchild Media, will continue to provide editorial direction for Footwear News, while also helping to strengthen content and branding across WWD, Beauty Inc., Sourcing Journal and Fairchild Live.

“Every title in the Fairchild portfolio is a market dominator and in these incredible times, we know our readers need us more than ever before,” he said. “I look forward to deepening the digital prowess to create the kind of content that plays on our incredible history while defining the future.”

Atmore, Penske added, “has done a phenomenal job growing the size and scale of the Footwear News audience. He has been instrumental in building and driving successful e-commerce initiatives at FN, which will be a key focus area across all Fairchild Media titles.

Before he began his tenure at Fairchild in 1997, Atmore served as the founding editorial director and publisher of Footwear Plus, as well as editorial director for a group of retail publications at International Thomson. He also held elevated positions at U.S. Business Press and Harcourt Brace.

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