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Prada Restarts Production in Italy With ‘Cutting Edge’ Protocols in Place

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Prada Group is restarting production with “cutting edge” safety protocols that involve double-screening employees in collaboration with a hospital in Florence—a first for any Italian company, it said. The luxury house’s announcement Thursday comes on the heels of Prime Minister Giuseppe Conte’s outlining of plans to ease restrictions put into place seven weeks ago to…

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