The activewear market shows no signs of slowing down, and to support the steady flow of resources designed specifically for this market, Première Vision and The Materials Show are teaming up on a new venture
In August, Première Vision will launch the Première Vision Sport Show, a new activewear showcase, in partnership with The Materials Show. The show will further develop ideas from the Première Vision Paris Sport and Tech trade fair that launched in September, and reflects the company’s planned expansion and evolution in 2019. Première Vision Sport will offer seminars and exhibitions focusing on activewear and performance fabrics, presented by a selection of exhibitors from Première Vision’s international and Parisian trade shows.
The Materials Show specializes in footwear for high-performance sports, and will bring exhibitors’ expertise on colorways, fabric sourcing and technology to Première Vision Sport.
Première Vision debuted in the United States in 2000 with its first New York show, which spotlights innovation in fabrics, designs, accessories, and manufacturing. The Première Vision Sport show will increase the company’s presence in the United States market.
In the press release announcing the show, Première Vision points to activewear market statistics as a reason for expanding into a sports-focused arena. Statistics in the release from Euromonitor International state that the global activewear market reached $280 billion in 2016, with American brands representing 37 percent of global sales. Apparel represented 70 percent of the $103 billion U.S. market, while footwear made up 30 percent.
The first Première Vision Sport Show will be held Aug. 14 and 15 at the Oregon Convention Center in Portland, Oregon. Portland is home to several activewear leaders including Nike, Columbia Sportswear, Adidas North America, Avia, and Poler Stuff, as well as in close proximity to the San Francisco area which is home to the headquarters of Patagonia and The North Face, and Vancouver where Lululemon, Arcteryx and Canada Goose are based.
For more information on the Première Vision Sport Show, visit www.premierevision.com.