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Puma Says China Operations Getting Back to Normal But Impact Remains Unknown

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

On Wednesday, Puma updated its financial outlook in light of the rapidly unfolding COVID-19 pandemic. The German athletic firm said sales and sourcing have been negatively impacted since the beginning of February, when the coronavirus outbreak stalled activity across China. “In China, where most of both owned and operated, as well as partner stores, were…

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