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PVH Launches #GiveAShirt Campaign for the Holidays

In the spirit of the holiday season, clothing giant Phillips-Van Heusen (PVH) is challenging its customers to #GiveAShirt.

Every time a consumer uses the #GiveAShirt hashtag on PVH’s Facebook, Twitter, or Instagram accounts from Nov. 3, 2014 to Jan. 4, 2015, PVH will donate a shirt through its Van Heusen division to Career Gear, which provides professional clothing, mentoring and life-skills to help economically disadvantaged men.

Mike Kelly, executive vice president of Heritage Brands Marketing for PVH, said, “The Van Heusen Institute of Style is dedicated to helping men across the country look and feel their best, and we are excited for a new chance to provide thousands of men with a head start on their career goals through our partnership with Career Gear.” He added, “With this socially focused campaign, we have an opportunity to rally our consumers and make a difference in people’s lives.”

Van Heusen spokesmen and football legends Steve Young and Jerry Rice will be joined by former New York Giants running back David Wilson to promote the campaign via a full slate of social media activity. Fans who wish to spread word of the campaign are encouraged to use #GiveAShirt in their posts and tag a friend. They will be automatically entered to win daily prizes and a grand prize that includes a $500 Van Heusen gift card and autographed merchandise from Steve Young and Jerry Rice, and a trip for two to see a professional football game in New York.

Founder and executive director of Career Gear Gary Field said, “The #GiveAShirt campaign and partnership with Van Heusen will mean so much to our organization.” He added, “Through this campaign we will be able to further our goal of providing professional clothing, mentoring and life skills to help men in poverty or need become role models and mentors to their families and communities.”