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Quiksilver Partners With LF USA to Produce Children’s Apparel

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Surfwear retailer Quiksilver, Inc., announced yesterday that it has entered into a licensing agreement with LF USA, a subdivision of Hong Kong-based Li & Fung Limited, to make children’s apparel.

Beginning with the fall 2014 season, LF USA’s Kids division will design, manufacture and market children’s apparel under the Quiksilver and DC brands.

LF USA president and CEO, Dow Famulak said the partnership with Quiksilver is a natural addition to the Kids division because of the brand’s strong heritage and consumer appeal. He added that LF would leverage its global sourcing capabilities and retail relationships to significantly expand Quiksilver’s reach and volume.

Andy Mooney, chief executive officer of Quiksilver, said, “LF USA is a highly regarded leader in the children’s apparel industry. We believe their size, scale and expertise will help us grow our kids business and we are thrilled to have LF USA as a partner. Moreover, this relationship is in line with our profit improvement plan, enabling us to focus our energies and resources on our core apparel business and significantly reduce product styles and SKUs in our supply chain.”

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