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Rent the Runway Shutters Physical Retail Stores For Good

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Women’s apparel and accessory subscription giant Rent the Runway is the latest victim of the coronavirus crisis. Retailers and brands across the board are facing headwinds due to lingering store closures and a pullback on consumer spending. Now, the 11-year-old company that popularized the clothing rental model is shuttering its physical retail stores—permanently. According to…

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