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Riddell to Open Kollege Town Sports Facility in Wisconsin

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Riddell is growing its business operations in Wisconsin.

The football gear manufacturer began building a new Kollege Town Sports facility in Sun Prairie, a city located in the greater Madison area. The new location will oversee Kollege Town’s clothing business and house its “FanaKTive” collection, a special line of graphics-based products for sports fans. Since becoming a Riddell division last year, Kollege Town leads the company’s expanding clothing category.

“With the help of Kollege Town, we have strengthened our customer relationships and become better positioned to compete in the marketplace,” said Dan Arment, chief executive officer of Riddell and its parent company, BRG Sports. “The Sun Prairie facility will help us maintain this momentum and will be a welcomed addition to our operational footprint.”

Kollege Town and Riddell selected Sun Prairie for the new facility location, due to its local community ties and logistics opportunities. Public entities, including Dane County, City of Sun Prairie, the Sun Prairie Area School District and the Wisconsin Economic Development Corporation (WEDC) also supported the new facility’s development.

At 102,125 square feet, the Sun Prairie facility will become the headquarters of Kollege Town next year. Once opened, it will house all operations, productions, sales and warehousing for the FanaKTive collection and other fanaKTive merchandise.

“While the Sun Prairie project officially started this year, the plan for a new, state-of-the-art facility is many years in the making and was made possible through Riddell’s investment in our business,” Kollege Town Sports president Tom Handlen said. “It is very rewarding to know we will be providing our longstanding team at Kollege Town with a beautiful new facility to work from each day, which will help us continue to deliver the exceptional products and service our customers have come to expect.”

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