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Why Rihanna’s Savage X Has This Brand’s Knickers in a Bunch

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Two digitally dominant lingerie labels are embroiled in a trademark battle highlighting the pitfalls of competing for eyeballs online. AdoreMe Inc. has accused Savage X Fenty, under Lavender Lingerie LLC, of a litany of offenses, including infringing its federally registered and common law trademarks as well as unfair competition and “false designation of origin.” The…

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