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In Search of Growth, Macy’s Shuffles Top Management

The past several weeks have been busy in the executive suite at Macy’s, Inc. In early January, the company announced realignment of its management and organization in key functions – such as merchandising, merchandise planning, marketing and technology – to drive internal efficiencies.

On Tuesday, the department store retailer announced a series of organizational changes that further underscore its plans to shift the company’s focus from running stores to becoming a more innovative, consumer-focused omnichannel retailer. The intiative sends a clear message that Macy’s plans to use the talents of its management team to the fullest to find and develop new types of growth opportunities.

Jeff Gennette, 53, president of Macy’s, Inc., who first joined the company as an executive trainee in 1983, will relinquish his day-to-day responsibilities as Chief Merchandising Officer to concentrate more of his time on facilitating broader growth strategies within Macy’s existing omnichannel businesses. The idea is to attract new shoppers to Macy’s unparalleled offering of market and private brands and to strengthen customer relationships, consistent with the company’s single view of the business across stores, online and mobile. Going forward, Gennette will oversee Macy’s merchandise planning, as well as maintain oversight responsibility for merchandising and marketing of stores and digital, and private brand product development. He will continue to report to CEO Terry Lundgren.

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Reporting to Gennette will be Timothy G. Baxter, 43, previously Macy’s EVP and GMM for ready-to-wear, who will now succeed Gennette as Macy’s Chief Merchandising Officer. Baxter has been with Macy’s for more than 23 years.

Thirty-year merchandising veteran Molly Langenstein, 51, who has spent most of her career at Macy’s, previously EVP for men’s and kids private brands, has been promoted to Macy’s Chief Private Brands Officer, reporting to Gennette and succeeding Tim Adams.

Patti H. Ongman, 58, previously EVP for omnichannel strategies, has been promoted to Macy’s Chief Merchandise Planning Officer, succeeding Julie Greiner, who will retire later this year.

Martine Reardon, 52, continues in her role as CMO, now with responsibility for all Macy’s omnichannel market presence and strategy, including brand, promotional, store, digital and events marketing activity, as well as customer analytics.

Peter Sachse, 56, Macy’s Chief Stores Officer since 2012, has moved to a new role as Macy’s Chief for Innovation and Business Development. He will continue to report to Lundgren. In this capacity, Sachse will oversee current and future growth initiatives, including international development, exploration of a Macy’s off-price strategy, potential new store formats, expansion of the company’s offering for wedding-related occasions and gifting, and application of technology to the shopping experience. Sachse will draw on his deep experience in senior leadership roles in stores, ecommerce, marketing and merchandising over the course of his career at Macy’s.

Tim Adams, 61, previously Chief Private Brands Officer, who will focus more time and attention to his ongoing duties studying international development opportunities for Macy’s and Bloomingdale’s with a new title of Chief of International Business Development, reporting to Sachse.

Also reporting to Sachse is Kent Anderson, 60, President of macys.com since 1998, and based in the San Francisco area, who will assume a new role as President for Innovation, and Jeff Kantor, previously Chairman of macys.com, has become Macy’s Chief Stores Officer, reporting to Lundgren. Kantor will oversee all aspects of stores strategy, management and operations, including the field stores organization of regions, districts and stores with responsibility for localizing the customer shopping experience and customer engagement. Kantor also is responsible for store visual merchandising, store design and construction, and real estate.

R.B. Harrison, 51, continues in his role as Macy’s, Inc. Chief Omnichannel Officer with responsibility for coordinating omnichannel retailing strategies, as well as oversight of systems, technology, logistics, fulfillment and distribution for Macy’s and Bloomingdale’s. Going forward, he will assume responsibility for the technology infrastructure, programming, site development and analytics for macys.com and bloomingdales.com – bringing together all of the company’s technology capabilities under a single executive officer. He continues to report to Lundgren.

Julie Greiner, 61, Macy’s Chief Merchandise Planning Officer since 2009, will retire from the company in August 2015 after a 40-year career with Macy’s, Inc. and its predecessor companies. Until August, she will remain on the executive committee to assist in the transition in Merchandise Planning and lead special merchandising projects with Gennette.

Bill Allen, 57, Karen Hoguet, 58, and Tony Spring, 49, will all continue in their current roles as Macy’s, Inc. Chief Human Resources Officer, CFO, and chairman and CEO of Bloomingdales, respectively.

“Macy’s, Inc. has developed into a very powerful growth story with significant opportunity still ahead. We have profitably grown total sales by more than $5 billion over the past five years with a slight decline in the number of stores. Our company benefits from extraordinary and deep talent at all levels, and we are creating new opportunities for well-rounded and experienced executives who understand the value of placing the customer at the center of all decisions as shopping patterns evolve,” said Terry J. Lundgren, Macy’s, Inc. chairman and chief executive officer. “These management assignments allow some of our most senior people to apply their expertise in new directions and to take our company to the next level of success.”