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Shein Sued by Stussy Over Counterfeit Streetwear

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Shein is back in the legal hot seat. Stussy, the ’80s-era surf, skate and hip-hop label, sued the Chinese fast-fashion phenom over a series of products bearing trademarked logos and the brand’s name. The Laguna Beach, Calif.-based brand alleges that Shein made “false or misleading descriptions and representations” through products on its site, using Stussy’s…

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