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Shinesty to Tommy John: Keep Our Ball Hammock Off Your Tighty Whities

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Irreverent underwear brand Shinesty is saying “hands off” to intimates competitor Tommy John when it comes to its signature trademark, the Ball Hammock. On Wednesday, the company sued Tommy John for infringing upon its lucrative men’s underwear business by launching a similarly positioned men’s boxer product with a supportive feature dubbed the “Hammock Pouch.” Shinesty,…

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