Online fast fashion brand ShoeDazzle has partnered with influencer @BarbieStyle to launch a curated footwear boutique inspired by the iconic lifestyle brand.
The debut boutique kicked off by introducing a preview collection—featuring leopard sock booties, patent sneaker wedges and a pair of embellished pumps—last month, just in time for New York Fashion Week. Three more styles will join the inaugural offerings this month, and each month through January 2018.
With almost 2 million followers, @BarbieStyle is a venerable influencer of all things fashion. And ShoeDazzle recognizes the far-reaching benefits of teaming up with the timeless style icon.
“Our girl grew up worshiping the Barbie brand, so signing on @BarbieStyle as our newest digital influencer was a natural one,” says ShoeDazzle’s Chief Marketing Officer Traci Inglis. “Much like ShoeDazzle, Barbie resonates with all ages and ignites an unparalleled sense of familiarity, creativity and enthusiasm for fashion.”
During the partnership, @BarbieStyle will post pictures of herself wearing mini versions of ShoeDazzle styles while on her many adventures around the globe. Instagram followers will be able to purchase the life-size version of the items on ShoeDazzle.com, with new VIP members receiving their first pair of shoes for just $10.
The @BarbieStyle x ShoeDazzle curated boutique is now available, and starts at $39.95 for VIP members.