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Shuffle Board: La Perla Names Julia Haart Creative Director

Sequential Brands Group

Andrew Cooper was hired as Sequential Brand Group’s new president. Cooper has over 20 years of private-equity experience. He will be responsible for overseeing the corporate management team and fostering the company’s long-term business goals.


Hohenstein tapped Nike’s former senior director of chemistry, John Frazier, as its new senior technical director. While serving at Nike, Frazier established various sustainability goals, including greener chemistry and water stewardship for the athletic company. In his new role, Frazier will assist Hogenstein’s footwear and apparel clients with their environmentally-friendly initiatives.

La Perla

Julia Haart was named as La Perla’s new creative director. She will lead the brand’s lingerie, beachwear, nightwear, menswear and accessory lines, in addition to a ready-to-wear collection that will debut at Milan Fashion Week.

Differential Brands Group

Differential Brands Group appointed Jake Brandman as Swims’ new president, effective Aug. 29. Currently, Brandman is Sanuk’s brand president until he assumes his new role. He joins Differential with over 20 years of global footwear experience. His resume includes previous stints at Teva, Vans, Ahnu and Keen.