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Shuffle Board: Lands’ End Names New CEO, Asics Taps Two New Executives for Long-Term Branding Strategy

Lands’ End

Jerome Griffith was appointed as the new CEO of Lands’ End and will join the company’s board of directors. Griffith joins Lands’ End from Tumi Holdings. Inc., where he served as the CEO and president from April 2009 until its sale in August 2016 to Samsonite International S.A. Currently, Griffith serves as the company’s non-executive director and will resume his new role in March 2017.

Jack & Jones

Jack & Jones and Selected brand director Morten Mortensen is stepping down from his post. For the past 27 years, Mortensen built both brands under their conglomerate, Bestseller, and strengthened the company’s corporate management team. It is unknown who will be taking over Mortensen’s role in next year.


Farfetch will allegedly tap Net-A-Porter founder Natalie Massenet for a non-executive position in 2017. The online market place for luxury fashion brands is currently preparing for a $1.2 billion stock market listing next year. Massenet exited Net-A-Porter after the company was acquired by Yoox in 2015. Farfetch and Massenet haven’t commented yet about the potential role.

Rocky Brands

Rocky Brands hired Mike Brooks as its new CEO. Brooks currently serves as chairman on Rocky Brands’ board of directors. He also resumed the role of Rocky Brands’ interim CEO after former CEO and president David Sharp exited the company in September. Brooks also previously served as the CEO of Rocky Brands from August 1991 to July 2011.


Cheryl Heinonen was named as Macy’s new EVP of corporate communications, effective Jan. 9, 2017. In her new role, Heinonen will oversee internal and external corporate communications, corporate giving and corporate social responsibility. Heinonen will join Macy’s from Avon Products, Inc., where she currently serves as the company’s chief communications officer and SVP of corporate relations. Her resume also includes previous stints at Burson-Marsteller and Visa.


Asics appointed two new executives to advance its long-term branding plan. Barbara Turner was appointed as the VP of human resources, where she will be responsible for the company’s talent acquisition in North America and South America. Lisa Hatton Harrington was also appointed as Asics’ general counsel and will oversee the company’s entire legal department and internal audit. Turner joins Asics from Meruelo Enterprises, Inc., where she recently served as senior director of human resources. Previously, Harrington served as general counsel at Surf Airlines and division general counsel at NBCUniversal.