Though they’re better known for photos, Shutterfly has expanded its home decor offering with a new outdoor collection produced in partnership with custom textile and wallpaper maker Spoonflower, which Shutterfly acquired last year.
The new line includes products available in more than 1,000 design options created by Spoonflower independent artists. Items include pint glasses, serving platters, plates, pillows, picnic blankets, napkins, table runners and doormats in design styles that range from contemporary and seasonal to boho and farmhouse.
“Design has always been a part of how Shutterfly customers experience our products,” said Jessica Lesesky, vice president, consumer merchandising and e-commerce for Shutterfly. “That’s why we are so excited to expand what our customers can discover and create on Shutterfly.”
Shutterfly has long offered home goods like coffee mugs, blankets and decor pieces personalized with photos. But this collection marks the company’s entry into the home goods market outside custom photo products.
“Moving beyond photo personalization, we now offer our customers countless design options from the Spoonflower independent artists community who earn commissions with every purchase,” Lesesky said. “With this launch of everyday tabletop products and outdoor accessories, our customers can now choose from thousands of designs to mix and match as people gear up to entertain on their patios this summer.”
Shutterfly acquired North Carolina-based Spoonflower in August last year. This acquisition was initiated to increase the depth and breadth of what customers could create, customize, and buy on the Shutterfly platform, including wallpaper, fabric, and home decor. The move connected Shutterfly users to more than 1 million designs by independent artists in the Spoonflower global marketplace.
“This strategic acquisition helps us expand our lens on creativity to include not only photo personalization but also a full range of custom designs created by independent artists,” Shutterfly CEO Hilary Schneider said at the time. “And we will break down the barriers to creating and discovering custom products, gifts and home decor items by providing expanded access to high-quality manufacturing and production at scale for individual creators and small businesses alike.”
The customizable outdoor collection is priced from $9.99 to $54.99 and available on the Shutterfly website now.