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Alvanon, Human Solutions Aim to Update Sizing Standards to Fit Today’s Teens

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

All consumers have had struggles with inconsistent sizing and fit when they buy apparel. The problem can be particularly frustrating when purchasing clothes for teens and young women who buy junior’s apparel. This age group has widely diverse aging patterns and body types trying to fit into sizes of their favorite brands that are often…

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