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Steve Madden Buys Another Brand as Spending Spree Continues

Steve Madden’s spending spree continues. Just one day after the footwear giant snapped up digitally native sneaker brand Greats, it’s now expanding its apparel offerings by purchasing yet another well-known label. BB Dakota, the 14-year-old contemporary women’s apparel brand based in California, is now a part of the Steve Madden family, joining a lineup of…

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