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Steve Madden Buys Another Brand as Spending Spree Continues

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Steve Madden’s spending spree continues. Just one day after the footwear giant snapped up digitally native sneaker brand Greats, it’s now expanding its apparel offerings by purchasing yet another well-known label. BB Dakota, the 14-year-old contemporary women’s apparel brand based in California, is now a part of the Steve Madden family, joining a lineup of…

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