As athleisure proves itself to be more than a passing trend, comfort in denim continues to be in demand, and in men’s, that means more stretch.
At Global Denim, the mill is seeing the amount of stretch featured in men’s denim increase. A year ago, men were only wearing 15-20 percent stretch denim, said Leon Gateño, sales and customer care director. Now, he says men wear jeans that go up to 30 percent, which was traditionally reserved for women’s products.
Read more at Rivet.