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College Athletes Cash In on New Sponsorship Rules

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Student-athlete sponsorships are here. An 11th-hour vote by the National Collegiate Athletic Association (NCAA) Wednesday opened the gates for college athletes to begin benefiting from their name, image and likeness (NIL) starting on Thursday before the July 4th holiday weekend. The decision came hours before NIL laws in nearly a dozen states were scheduled to…

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