PRESS RELEASE: (Miami Beach, Fla.) – Helping both new and established swimwear companies boost business and attract new fans and buyers, the annual Swimwear Association of Florida’s SwimShow is the best in the industry when it comes to creating growth and profit. With increased attendance, more designers and more opportunities than any other swimwear tradeshow in the world, the SwimShow is recognized for its ability to launch new brands and bolster recognized names in the industry.
The 33rd annual event, the largest and longest-running of its kind, will take place July 18-21, 2015 in Miami Beach. Last year’s show saw a 15 percent increase in attendance as the show expanded to a full 550,000 square feet of exhibition space taking up all four halls of the Miami Beach Convention Center.
“We enjoy the fun, celebration, social media and excitement of each SwimShow, but we also understand that SwimShow is the key marketplace for swimwear, and the brands are able to sustain and grow their business thanks to the exposure they receive here,” said SwimShow organizer Judy Stein. “As always, we aim to marry fun with success in an event that is unlike any other. This is truly the industry event that counts for commerce.”
“Anyone in the swimwear business who doesn’t believe in the SwimShow is making a huge mistake. It’s the biggest show of the year for swim vendors, all the way from South America to Europe,” says Monica Wise of L*Space as quoted in the “Miami Herald.”
In 2014, nearly 10,000 people from 60 countries attended the SwimShow, which offered expanded space for women’s, men’s and children’s swimwear. Swim retailers from across the board shopped the SwimShow. There were majors such as Nordstrom, Bloomingdale’s, and Neiman Marcus; national specialty chains such as Barney’s New York, Anthropologie, and Urban Outfitters; regional chains such as Everything But Water, Swim ‘n Sport, South Moon Under and Diane’s Beachwear; Internet majors such as Amazon.com, Net-a-Porter, Nasty Gal, ASOS and ShopBop; specialty shops such as the Beach House of Naples and Nic del Mar; and international retailers such as Harrods and Rigby & Peller.
“This year, the 33rd annual SwimShow will offer even more opportunities for networking, connecting and showcasing the best swimwear brands in the business,” said Stein. “Whether you are here for fun at the beach or serious business, you will enjoy the opportunity to do both, while tackling your overall goals. If you are focused on the bottom line of your business and want to have some fun in the sun, then SwimShow is the place to be in 2015.”
Recognized as the most important swimwear tradeshow in the world, SwimShow is the premier resource for buyers from all swimwear categories, and caters to designer boutiques, resort shops, specialty stores, surf shops, department stores, mass merchants and more. This global trade show includes buyers, manufacturers, designers, corporate personnel, press, bloggers, fashion consultants, stylists and other fashion industry leaders.