Tall Order, a New York-based men’s socks company that specializes in extended sizes, has entered into licensing and shared services agreements with United Legwear & Apparel Co. (ULAC) to improve product and broaden its distribution network.
Under the deal, Tall Order will continue developing its direct-to-consumer business via tallorder.com and ULAC will take on wholesale sales. ULAC will also manufacture products for Tall Order using its experienced design, production and merchandising teams, factory base and logistics support. This will enable Tall Order to make the highest quality goods at a competitive price point.
Started by twin brothers Mike & Dan Friedman (no relation to the author), Tall Order makes fashionable, comfortable socks for men in sizes 9 to 20. Tall Order also donates a portion of its profits to Tuesday’s Children, a non-profit founded in the aftermath of 9/11 to assist communities facing traumatic loss and in honor of the memory of the Friedmans’ father, Andrew, who was killed on Sept. 11, 2001, in the World Trade Center attacks.
“Partnering with ULAC was an easy decision,” Lisa Friedman Clark, president of Tall Order, said. “Who wouldn’t want to work with the best in the business? Isaac Ash (president and CEO) and his team have the expertise, experience, world-class products and infrastructure to facilitate the growth of Tall Order. This partnership means that more men of all sizes can look their best and feel good by giving back to people facing traumatic illnesses and loss.”
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Having spent her entire career in accessories marketing and sales, Tall Order senior vice president Rachel Furer knew “there was no better partner than United Legwear & Apparel Co. They make superior products, manufacture with integrity, and have the same mission to give back,” she said.
Ash was immediately interested when he heard Tall Order’s story and learned about the charitable component.
“Strategically, Tall Order fills white space in the market for extended sizes, offering excellent product in an important but underserved segment,” he said. “They complement our portfolio of brands and I’m excited for this business to really take off.”
Tall Order socks have a manufacturer’s suggested retail price of $15 for classic fit and $18 for extra-cushioned styles. They are currently sold at tallorder.com, macys.com, kingsize.com, Westport Big and Tall, and other specialty stores.
ULAC is a joint venture partner with Puma North America and also maintains licensed brands such as Hurley, Skechers, Champion, Fortnite, Weatherproof, Pro Player, Minecraft, Naturalizer, Franco Sarto, and Via Spiga.