PVH Corp., parent company of Calvin Klein and Tommy Hilfiger, has inked an exclusive North American supply deal with Los Angeles-based Talon International to incorporate its proprietary stretch technology, Tekfit, into all of the collars of the company’s apparel brands’ dress shirts.
PVH is the world’s largest shirt and neckwear companies, whose portfolio also includes such heritage brands as Van Heusen and Izod and licensing deals with DKNY, Geoffrey Beene, Kenneth Cole and Michael Kors. This agreement will add Tekfit to millions of men’s dress shirts sold in the U.S., providing half an inch of stretch for a flexible fit without compromising comfort or style.
“PVH is the largest shirt and neckwear company globally, with a portfolio of some of the best and well-known brands and licenses,” said Talon CEO Larry Dyne in a statement, noting that products featuring the technology will be co-branded to communicate their benefits to consumers.
David Sirkin, president of dress shirts for PVH, said, “We believe that with the incorporation of Talon’s unique Tekfit stretch technology into our Van Heusen dress shirts, we will be the first to bring an attractive and comfortable solution to the modern dress shirt. The FlexCollar is part of our continuing efforts to deliver innovative and differentiated product to our consumers.”