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Target Axes Welspun Egyptian Cotton Products After Mislabeling Incident

Target is cutting the cords with one of its Egyptian cotton product suppliers.

The retailer is ceasing business with Welspun India Ltd. after discovering that the textile manufacturer sent 750,000 mislabeled Egyptian cotton pillowcases and sheets last month, Bloomberg reported.

“We have informed Welspun that, due to this conduct, we are in the process of terminating our relationship with them,” Target spokeswoman Molly Snyder said, according to Bloomberg. “We value the trust that our guests place in us. The Target team will continue to work closely with all vendors to help ensure that the products we offer to our guests meet or exceed their expectations.”

Welspun’s phony shipment said the bedding was made with actual Egyptian cotton, when it was in fact made with a different variation of the raw material.

Target immediately removed the products from all store locations and notified customers about refunds on Friday. Welspun’s mislabeled pillowcases and sheets were produced between August 2014 and July 2016. Considered a luxury item by many consumers, Egyptian cotton bedding could cost up to $75. Welspun’s falsly-labeled bedding products ran for about the same price, unfortunately causing consumers to pay for items that didn’t measure up to the quality advertised.

Although Target is one of Welspun’s top customers, which also include Bed Bath & Beyond and Macy’s, the retailer is gradually withdrawing all of Welspun’s Egyptian Cotton bedding from its inventory. Due to advanced shipment and payment of the false products, the phase out will take time to complete.