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Texworld USA Brings New Pavilions, Boot Camps to NYC

Taking place July 12-14, more than 500 exhibitors from 15 countries are participating in the summer 2016 edition of the North American sourcing show, offering fabrics, trims and accessories suitable for men’s, women’s, junior’s and kids’ apparel.

Among those represented are companies from the U.S., U.K., China, Indonesia, Lebanon, Japan, Canada, Colombia and India.

Making its Texworld debut this week is a Korean pavilion presented by KTTA (Korea Textile Trade Association), while the functional fabrics category enjoys an expanded presence at the show. A brand-new “faux fur” category is on show, too, as well as more than 35 exhibitors offering sustainable and eco-friendly textiles. Anyone interested in learning more about recycled fiber can stop by Repreve and the #TurnItGreen tour interactive trailer to see an on-site demonstration.

In addition, 25 exhibitors that incorporate Lenzing Viscose, Lenzing Modal and Tencel in their products appear as part of the Lenzing Innovation pavilion. Over the last 10 years, the Austrian fiber giant has helped contribute to Texworld USA’s growth, hosting high quality exhibitors as well as 200-plus educational seminars.

“Since the launch of Texworld USA 10 years ago, Lenzing Innovation has been a vital supporter and partner in this event,” said Dennis Smith, president of Messe Frankfurt North America, Texworld USA organizer. “Through the impressive quality of textile mills exhibiting in the Lenzing Innovation pavilion and a prestigious group of speakers recruited for the Lenzing seminar series, the North American team, led by Tricia Carey, has shown incredible loyalty and support for this sourcing platform.”

“The Lenzing Innovation pavilion remains an integral part of Texworld USA, even 10 years later with a 90 percent exhibitor retention rate. The leading mills from not only Asia but from the U.S. are part of the pavilion,” said Carey, Lenzing’s director of business development for apparel and denim, noting that Mozartex and Handseltex are original exhibitors from 2002 and have built and maintained a solid business with U.S. brands and retailers.

Carey, who has attended all 20 Texworld USA shows, added, “I always look forward to the trade shows as it is a time when the market convenes, exchanges ideas and discusses our challenges to source the best value textiles and products. Even in the day of e-mails, Skype, and WeChat, we need the time to meet face to face and show textiles.”

New this summer is a series of all-day educational boot camps, organized by Lenzing, to help provide attendees at all levels of the industry with the knowledge necessary to implement new strategies to start, grow or improve their brands. Day one focused on sustainability, while social media will take center stage on Wednesday, and the basics behind launching a brand will round out the series on Thursday.

As always, several complimentary seminars will be offered over the course of the three-day show, covering such topics as social media marketing, fashion law, fiber innovation and A/W 2017 color trends.

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