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Inside The Athletics MVMT’s On-Demand Activewear: On Brand

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Building a brand from the ground up is no small feat, even for experienced industry insiders. For newcomers to the fashion space, the process can be downright daunting. Apparel manufacturing veteran Courtney Capretto’s latest venture provides a framework for would-be label-owners to launch their own businesses, making the process of creating a collection as easy…

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