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Therapedic Expands With South Korean Deal

Mattress maker Therapedic expands its capacity in the Asian market with a new licensing agreement with South Korean bedding company SAB Co., Ltd.

Located in South Korea’s most populous province of Gyeonggi-do—which includes Seoul—SAB is owned and operated by mattress industry veterans Kay Shin and Yuna Kim. The six-year-old company currently produces more than 500 units per day of innerspring, hybrid, foam and latex mattresses.

“It is well known that Therapedic International is thoughtful and thorough in selecting our licensee partners, and we are pleased to have the operational and marketing strengths of Mr. Kay Shin and Ms. Yuna Kim behind the quality of the Therapedic brand in South Korea,” said Gerry Borreggine, Therapedic president and CEO.

Therapedic has more than 50 licensees on six continents selling products under the Therapedic brand. The company also has a top-of-bed line sold exclusively in home goods giant Bed Bath & Beyond.

Shin and Kim have a solid history in the mattress industry where they started their careers 15 years ago selling beds and mattresses, and later supplying mattresses to CASAMIA, one of the largest Korean living companies.

“Yuna Kim and I had a desire to sell the highest quality mattresses directly to Korean consumers. Now we have found the answer. It is to become a family member of Therapedic, one of the world’s best mattress companies,” Shin said.

SAB is currently assessing which collections to offer, and the first beds in the line are expected to hit the South Korea market this spring.

While Therapedic is spreading its wings, others in the mattress space have hit some bumps in the road. A private equity firm took Casper Sleep private again in November after the original bed-in-a-box brand was on the public markets for less than two years.