This week, the apparel industry encountered political promises, heightened personalization efforts and observed a need for more environmentally-friendly business models.
Donald Trump is officially in the White House and although he intends to bring back manufacturing jobs to domestic soil, The Economist demonstrated the contrary. Technology innovation could potentially stop politicians, including Trump, from resurrecting old-fashioned factory employment.
(Related on SJ: Can Trump Stimulate US Apparel Manufacturing?)
The American apparel market is booming, but the Long Beach Press-Telegram revealed that 97 percent of clothing sold in the U.S. is made overseas and if trade polices change, American consumers could experience less fast fashion.
(Related on SJ: Trump Aide Says US Would Win Trade War With China)
Digitize or die may be the latest motto for retailers and The Wall Street Journal demonstrated how some big brands, including Burberry, are turning to personalization to keep social-savvy shoppers engaged.
(Related on SJ: Disruptive Technologies Help Bridge Consumer, Retailer Divide)
On Inauguration Day, women’s apparel company Title Nine, donated nine percent of sales to non-profit She Should Run, to support future elected female leaders.
(Related on SJ: What Retailers Can Learn from Target’s Technology Team)
Highsnobiety paid tribute to early 2000’s mall brands, including Abercrombie & Fitch and Ed Hardy, with an analysis on how declining traffic and e-commerce’s takeoff contributed to their downfall.
(Related on SJ: Reversing Consumers’ Bias for Online Shopping)
Artificial spider silk is no longer a myth and The Wall Street Journal explained how the new synthetic material is more-environmentally friendly and could be safe enough to heal human wounds in upcoming years.
(Related on SJ: Cotton Inc Unveils Cotton-Blend Fabrics Powered by Cordura)
Sustainable innovation continues to dominate the footwear sector and Highsnobiety traveled to the Amazon Forest to learn how Paris-based shoe company, Veja, incorporates an environmentally-friendly business model by employing local people and restricting rubber usage.
(Related on SJ: Sustainable Textile Innovation is Good Business)
Twitter’s “buy button” is no longer a trend and WWD demonstrated how social media platforms are still struggling to gain their ground in the social commerce sphere.
(Related on SJ: Intel: Technology Could Boost Consumers In-Store Experiences, Sales)
Tom Ford products will no longer be sold at The Wynn Hotel in Las Vegas. WWD said Wynn Resorts CEO Steve Wynn removed all Tom Ford merchandise from the resort after the designer recently declined to dress Melania Trump.
(Related on SJ: Trump Pledges a Quick Post-Brexit Trade Deal with the UK)
MintModa launched a progressive tribecasting subscription service, which will enable brands to access the fashion forecaster’s platform for trend-focused product development.
(Related on SJ: Tech Company to Digitize European Fashion Supply Chains)