Styloko, the U.K.-based self-described “shopping discovery engine,” recently launched a new shopping site geared specifically toward its robust American fan base. With around 30 percent of traffic already coming from the U.S. market, the company said the next logical step was to provide products in U.S. dollars and “internationalize” the tone of its editorial.
The new site, which uses algorithms based on the user’s online shopping behavior to provide a personalized feed of online fashion recommendations, will feature products from brands like Asos, Net-a-Porter, Topshop and Matchesfashion.com. The U.S. Styloko site will also feature American favorites, like Macy’s and Saks Fifth Avenue. Users can save items for future shopping and set up alerts for sales.
Styloko CEO Shannon Edwards told Retail Times, “There are no barriers for Americans to access the very best that British fashion has to offer and vice-versa as Brits are increasingly embracing American brands. We are so excited to offer a platform to enable Americans the opportunity to use our technology to discover even more popular British labels while also shopping the local brands they love.”
She added, “Over the last decade, London has increasingly become one of the leading fashion capitals attracting American expertise to the city. It is these experts who recognize that Americans are now looking to London with its vibrant fashion, music and arts scene and naturally demanding local brands.”