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Under 5’10 Acquires Fittery to Disrupt Specialty Sizing Market

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Under 5’10 aims to help consumers achieve the right apparel fit and its latest acquisition could bolster its presence in the specialty sizing market. The company, which focuses on finding apparel for shorter male consumers, acquired Fittery, an e-commerce fit technology company. Fittery uses predictive analytics to match consumers to garments that fit well and…

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