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Under 5’10 Acquires Fittery to Disrupt Specialty Sizing Market

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Under 5’10 aims to help consumers achieve the right apparel fit and its latest acquisition could bolster its presence in the specialty sizing market. The company, which focuses on finding apparel for shorter male consumers, acquired Fittery, an e-commerce fit technology company. Fittery uses predictive analytics to match consumers to garments that fit well and…

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