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Under 5’10 Acquires Fittery to Disrupt Specialty Sizing Market

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Under 5’10 aims to help consumers achieve the right apparel fit and its latest acquisition could bolster its presence in the specialty sizing market. The company, which focuses on finding apparel for shorter male consumers, acquired Fittery, an e-commerce fit technology company. Fittery uses predictive analytics to match consumers to garments that fit well and…

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