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Under Armour Plots Upgrade to ‘Ailing and Old’ E-Commerce

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

In his first call with analysts as Under Armour CEO, Patrik Frisk didn’t mince words. “First and foremost, I’m not satisfied with where we are today,” said Frisk, who became Under Armour chief in October. “As a company, we’ve made significant operational progress in the form of better systems, structure and processes, as well as…

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