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Under Armour Plots Upgrade to ‘Ailing and Old’ E-Commerce

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

In his first call with analysts as Under Armour CEO, Patrik Frisk didn’t mince words. “First and foremost, I’m not satisfied with where we are today,” said Frisk, who became Under Armour chief in October. “As a company, we’ve made significant operational progress in the form of better systems, structure and processes, as well as…

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