Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Under Armour Plots Upgrade to ‘Ailing and Old’ E-Commerce

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

In his first call with analysts as Under Armour CEO, Patrik Frisk didn’t mince words. “First and foremost, I’m not satisfied with where we are today,” said Frisk, who became Under Armour chief in October. “As a company, we’ve made significant operational progress in the form of better systems, structure and processes, as well as…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!