Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Working Against the Grain Works to Untuckit’s Advantage

Thank you for joining Sourcing Journal & industry leaders at our SOURCING SUMMIT NY, as we discussed the most pressing issues of the day. View the Summit on demand through Jan. 2, and stay tuned for the upcoming Companion Report.

In 2012, Untuckit founders Aaron Sanandres and Chris Riccobono unexpectedly found themselves at the helm of an apparel brand after having an “aha” moment in an airport. Riccobono called Sanandres and asked if he ever wore his shirt untucked. Sanandres immediately knew where the conversation was going. Seven years later, Untuckit is known worldwide as…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands