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Working Against the Grain Works to Untuckit’s Advantage

In 2012, Untuckit founders Aaron Sanandres and Chris Riccobono unexpectedly found themselves at the helm of an apparel brand after having an “aha” moment in an airport. Riccobono called Sanandres and asked if he ever wore his shirt untucked. Sanandres immediately knew where the conversation was going. Seven years later, Untuckit is known worldwide as…

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