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Up Close: In Conversation with Charming’s Rich Ringeisen

Up Close is Sourcing Journal’s regular check-in with industry executives to get their take on topics ranging from personal style to their company’s latest moves. In this Q&A, Rich Ringeisen, president at trim and packaging firm Charming, discusses the importance of data and the role that RFID will play in delivering on omnichannel retail services. 

Rich Ringeisen Charming
Rich Ringeisen, president of Charming Courtesy

Name: Rich Ringeisen

Title: president

Company: Charming

Which other industry has the best handle on the supply chain?

I don’t know that we can single out an industry. However, I do believe that those that had invested in a data rich environment have a built-in advantage.

What can apparel learn?

That traditional seasons may be a relic of a bygone era. Reacting to current trends efficiently may develop a more sustainable supply chain, in terms of materials and processes. And you can only do that with accurate and timely data.

How would you describe yourself as a consumer?

Picky, but loyal once convinced.

As a consumer, what does it take to win your loyalty?

Quality, sustainable ethics and products, fair pricing.

What’s your typical uniform?

Jeans and a polo shirt.

Which fashion era is your favorite?

The nifty fifties.

Who’s your style icon?

Really do not have one, as evidenced by my sometimes eclectic (or would that be awkward?) personal style.

What’s the best decision your company has made in the last year?

The acquisition of Truecount, a developer of software as a service for RFID applications. It marries nicely with our inlay design and elevated RFID enabled labels and tags.

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How would you describe your corporate culture?

Get the job done ethically, honestly, effectively.

What can companies learn from COVID-19?

That transparency and communication are critical in maintaining the health and goodwill of your brand.

What should be the apparel industry’s top priority now?

Fairness. It may seem trite, but companies—and more importantly people—are directly affected by the decisions of others. Treat them fairly, and not as pawns in strategies.

What keeps you up at night?

Loud music!

What makes you most optimistic?

People. People have amazing abilities if allowed to use them.

Tell us about your company’s latest product introduction/service:

Truecount RFID software, because if COVID has taught us anything, it is that if you don’t know what your inventory is, you cannot sell it online. Buy online, pick up in store (or curbside) does not work if you cannot deliver the customer what they need, where and when they need it.