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Up Close: In Conversation with FourKites’ Mark Delaney

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Up Close is Sourcing Journal’s regular check-in with industry executives to get their take on topics ranging from personal style to their company’s latest moves. In this Q&A, Mark Delaney, vice president, global industry strategy, retail and CPG at supply chain visibility platform FourKites, discusses what it takes to earn shopper loyalty and his company’s…

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