Up Close is Sourcing Journal’s regular check-in with industry executives to get their take on topics ranging from personal style to their company’s latest moves. In this Q&A, Vijay Sripada, marketing lead at predictive analytics company PipeCandy, explains the platform’s efforts to help e-commerce businesses benchmark themselves against competitors and why companies should keep a wartime mentality.
Name: Vijay Sripada
Title: marketing lead
How would you describe yourself as a consumer?
I check for online reviews. I go for brands that offer quality products at the best price.
As a consumer, what does it take to win your loyalty?
Customer-first approach, good customer service, and competitive pricing.
What’s your typical uniform?
Comfort-first basics in neutral colors, fluid fabric that can be machine washed, prints or plain.
Which fashion era is your favorite?
I like the current era where men are allowed to experiment without being frowned upon. Hello, ankle-length pants!
Who’s your style icon?
I don’t have one, but I keenly watch what people wear in places like NYC. Sometimes I draw inspiration from characters in OTT [online television] series.
What’s the best decision your company has made in the last year?
The decision to articulate our vision better and package our products in alignment with the customer personas.
How would you describe your corporate culture?
In PipeCandy, we follow a flat organizational structure where there is always an opportunity to work and learn from the leadership team. Everyone’s opinion is heard and the quality of opinions alone counts.
What can companies learn from COVID-19?
Build consciously for resilience. Assume that you are in a war, even during peacetime.
What keeps you up at night?
What makes you most optimistic?
If you are a reasonably well-run business in a good industry, you can be wrong several times, but if you are right once, you’d make it.
Tell us about your company’s latest product introduction/service:
We have released PipeCandy Commercepedia, the largest and cleanest retail database of one million-plus e-commerce companies.
Our Commercepedia tracks 50-plus business attributes like traffic, revenue, technographic, shipping data on active e-commerce companies. Businesses use our platform to build leads, research companies, and also to benchmark against their competitors.