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Up Close: In Conversation with PipeCandy’s Vijay Sripada

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Up Close is Sourcing Journal’s regular check-in with industry executives to get their take on topics ranging from personal style to their company’s latest moves. In this Q&A, Vijay Sripada, marketing lead at predictive analytics company PipeCandy, explains the platform’s efforts to help e-commerce businesses benchmark themselves against competitors and why companies should keep a…

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