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Shuffle Board: VF Taps Bruce as Dickies Brand President, Former Payless CEO Joins J.C. Penney Board



VF Corp. appointed Denny Bruce to the position of global brand president of Dickies. Bruce reports to Curt Holtz, executive vice president and group president of VF’s Workwear unit.

Bruce will be responsible for all aspects of the brand’s global operations and performance. He’ll oversee the brand’s wholesale and direct-to-consumer businesses, including a focus on digital. Bruce will also be responsible for continually strengthening the Dickies team and its capabilities to drive profitable growth through the activation of its strategic plan globally.

Prior to joining VF, Bruce was executive vice president of sales, product and marketing at Traeger Pellet Grills. Before that, he was vice president of domestic sales part at Skullcandy.

Philip Williamson, former CEO of Williamson-Dickie Mfg., will move into a non-operating brand ambassador role, allowing him to lend his experience and knowledge of the Dickies brand. Williamson will work closely with Bruce to advance the brand’s strategic initiatives.

VF acquired the Dickies brand as part of its 2017 purchase of Williamson-Dickie and its portfolio of workwear brands. Of the 20 brands owned by VF, the Dickies brand is the company’s fourth largest brand by revenue.

Cougar Shoes

Cougar Shoes appointed Jackie Charest as its vice president of marketing.

As part of the Cougar executive team, Charest will play an integral role in further evolving the Cougar brand positioning with a particular interest in understanding the Cougar customer and how to better serve them in the future.

Charest joins Cougar Shoes with over three decades of experience in marketing, retail and brand development. Her career began and evolved at Canadian luxury retailer Holt Renfrew. As vice president of marketing and media relations at Holt Renfrew, she led and oversaw the vendor marketing team, brand strategy, communication, media buying, events and partnerships.

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J.C. Penney

J.C. Penney Company announced that W. Paul Jones, a retail industry veteran with more than 30 years of department store and specialty retailing experience, was elected to its board of directors.

Jones served as CEO of Payless ShoeSource from 2012 until he retired in 2017. Prior to Payless, he served as president, chairman and CEO of Shopko Stores from 2009 to 2012, and held the role of president and chief merchandising officer after joining the company in 2007. Jones’ prior career highlights include serving in senior leadership and merchandising roles at Kohl’s Department Stores from 1997 to 2004 and at May Department Stores, where he started his retail career in 1986.

Moment Feed

Nick Hedges, CEO of e-commerce technology company MomentFeed, appointed Jim D’Arcangelo as chief marketing officer (CMO) and head of business development. D’Arcangelo was a board member and was recruited to the executive team.

D’Arcangelo has played a vital role in transforming local marketing for more than 25 years, working for high growth global tech companies focused on local markets. Recently, he was named a member of the inaugural Marketo “Fearless 50” class for top global marketers and a Top 43 Revenue Marketer and B2B Game Changer in 2018.

With an integrated management, analytics and reporting system spanning mobile search, social media, digital advertising and customer reputation management, the MomentFeed platform helps drive and capture more in-store sales, and calls, appointments and orders from prospective buyers, for retailers, restaurant chains, banks and other multi-location businesses.