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Shuffle Board: CEO Moves at VF, Prada, Bamboo Rose, Urban’s President Leaves, Allbirds Tweaks C-Suite


VF Corp.

VF Corp. announced that Benno Dorer, lead independent director of the VF board of directors, was named interim president and CEO.

Richard Carucci, a director on the board since 2009, will serve as interim chairman. Dorer’s appointment follows Steve Rendle’s decision to retire from his position as chairman, president and CEO. The company has commenced a search for a permanent CEO and has retained a leading executive search firm to support its evaluation of internal and external candidates.

Dorer joined the VF board in 2017 and has served as the lead independent director since 2021. He is also a member of the board of Origin Materials Inc. He served as executive chair of the board of The Clorox Company from September 2020 to February 2021.

VF owns a portfolio of outdoor, active, workwear and streetwear brands, including Vans, The North Face, Timberland and Dickies.


Andrea Guerra

At the board meeting of Prada SpA to be held on Jan. 26, Andrea Guerra will be recommended as CEO of the Prada Group.

Miuccia Prada will remain creative director of Miu Miu. Patrizio Bertelli will also be recommended as chairman of the board and Paolo Zannoni will be recommended as executive deputy chairman and chairman of Prada Holding.

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Prada Group designs, manufactures and distributes ready-to-wear collections, leather goods and footwear in more than 70 countries through a network of 627 stores, as well as e-commerce channels, selected e-tailers and department stores around the world. The company also operates in the eyewear and fragrances sector through licensing agreements and has 23 owned factories.


Jamie Baker

Icebreaker appointed Jamie Baker as senior manager of U.S. wholesale.

Baker will be responsible for supporting the brand’s retail partners in the U.S. market, while identifying ways to grow the business through new key partners. Baker most recently served as the director of national accounts at BOTE following an eight-month stint as a principal at Arete Sales.

Part of VF Corp., Icebreaker clothing is available in more than 5,000 stores in 50 countries through wholesale, Touch Lab retail stores and e-commerce platforms.


FitFlop, a wellness footwear company, appointed Phil Borthwick as chief marketing officer and Jude Whyte as creative director.

Borthwick will join the business at the start of 2023 and is tasked with delivering a best-in-class omnichannel strategy for the brand by expanding FitFlop’s current channel relationships and territories, as well as driving brand awareness across key strategic international markets.

Whyte joins the team in early December and will head up the brand’s Creative Studio. She joins FitFlop from Made, where she was brand creative director.

Rocky Brands

Work boot company Rocky Brands, Inc. announced that Dwight E. Smith has been appointed as a Class I director, effective Jan. 1, 2023.

“We are very excited to welcome Dwight to our Board of Directors. His executive leadership as the founder and CEO of a successful high-growth business, experience serving on the Board of Directors of the Federal Reserve Bank of Cleveland, along with other public and privately held companies, and expertise in the technology sector will be incredibly beneficial to our Board,” Jason Brooks, the company’s chairman, president & CEO, said. “His addition will strongly complement our existing board members and we believe his vision will be an asset to our Company and our shareholders.”

The company said Glenn E. Corlett and James L. Stewart are retiring from the board, effective Dec. 31, 2022. Corlett has served on the board since 2000, including service as a member of the Audit Committee (including as the prior Chairman of the Audit Committee) and previous member of the Nominating and Corporate Governance Committee. Stewart has served on the board since 1996, including service as a Compensation Committee member (including as the prior Chairman of the Compensation Committee). Rocky also acted to decrease the size of the board from 11 to 10 directors, effective as of Jan. 1, 2023, in connection with the resignations and retirements of Corlett and Stewart.


Allbirds Inc., a global lifestyle brand that uses naturally derived materials to make footwear and apparel products, announced promotions within its executive leadership team.

Kate Ridley, chief brand officer, was promoted to chief brand and product officer and Benny Joseph, chief technology officer, was promoted to chief technology and culture officer.

Ridely joined Allbirds in January from Adidas, where she most recently served as senior vice president of brand in North America. Concurrent with hers promotion, co-CEO Tim Brown will expand his focus to include leadership of Allbirds’s Innovation Futures team, which encompasses innovation and sustainability. Brown’s will also dedicate more time to external communications and building partnerships to amplify brand messaging, as well as Allbirds’s positioning in sustainability.

Headquartered in San Francisco, Allbirds serves customers across 36 countries in over 50 Allbirds stores and its e-commerce website,



Global e-tailer Shein welcomed Jessica Liu as vice president of global brands operations, responsible for global brand partnerships.

Urban Outfitters

Urban Outfitters Inc. announced that Francis Pierrel, president of Urban Outfitters Group, has left the company.

Urban Outfitters Inc. offers lifestyle-oriented general merchandise and consumer products and services through a portfolio of global consumer brands comprised of the Anthropologie, BHLDN, Free People, FP Movement, Terrain, Urban Outfitters, Nuuly and Menus & Venues brands.


Upscale home furnishings retailer RH said it hired Donna and David Feldman, founder of the Dmitriy & Co To-the-Trade custom upholstery atelier it acquired, to create RH Couture Upholstery. It also hired Joseph Jeup to create RH Bespoke Furniture, and added Margaret Russell, former editor in chief of Architectural Digest and Elle Decor, to create RH Media, an editorial-content platform celebrating innovative and influential people and ideas shaping the world of architecture and design.



GS1 US elected Scott Gaffney, vice president, product and engineering for search, browse, search engine optimization (SEO) and search monetization at eBay, and Brian Dick, executive vice president and chief operating officer at Golden State Foods, to its board of governors.

Gaffney and Dick join a group of leaders who help guide the GS1 US strategy to drive greater adoption and use of GS1 standards across healthcare, apparel, general merchandise, retail grocery and foodservice sectors to increase supply chain efficiency and visibility.

Nucor Warehouse Systems

Reed Reynolds was promoted to commercial director of Nucor Warehouse Systems (NWS), effective Jan. 1.

In this new position, Reynolds will be the head of all sales teams for NWS. He previously joined the team as the chief operating officer of Hannibal in 2018, and after Nucor acquired Hannibal in 2021, he became the division manager.


Bamboo Rose

Bamboo Rose, a multi-enterprise supply chain and product lifecycle management platform for retailers, brands and suppliers, appointed Matt Stevens as CEO and chairman of the board.

Stevens is succeeding Sue Welch, who founded Bamboo Rose and served as CEO. Stevens, previously the founder and CEO of AppNeta, will be responsible for the company’s overall growth strategy and continued product innovation to rapidly expand its global footprint.

Bamboo Rose also named Mike Mattei chief revenue officer (CRO) and Joe Lombardo vice president of business operations. Mattei, former CRO of AppNeta, a Rubicon Technology Partners portfolio company, will further solidify a leadership team comprised of deep industry expertise and proven operational success. Lombardo will bring transparency to go to market and customer success operations as part of the company’s push towards data driven processes and decision-making.


NTWRK, a livestream shopping platform focused on millennials and Gen Z, appointed Ben Dietz—a 16-year veteran of Vice Media Group—to the newly created role of chief strategy officer, effective immediately. Dietz reports directly to NTWRK CEO Aaron Levant.

“Ben is an innovative thinker and will be an essential part of NTWRK’s vision—whose business, brand, and leadership experience will be invaluable as we formalize NTWRK’s strategic-planning processes,” Levant said of Dietz’s expertise in corporate and business strategy, branding, sales, and marketing. “We look forward to working with him as he helps drive our focus and executes on our future ambitions as we advance in the social commerce arena.”