VITAWEAR, an innovative leader in skincare compression therapy, has jolted the shapewear and skincare markets by infusing its fabric with a patented formula of anti-aging ingredients.
This European technology is being used in a line of garments with vitamins and antioxidants including retinol, shea butter and vitamin E. All the ingredients provide moisture while firming, energizing, lifting and smoothing the skin beneath the garment.
VITAWEAR’s top seller, Thigh Smoother, is a new compression garment that incorporates this new technology. The collection combines textiles and cosmetic ingredients to exceed all the benefits that shapewear and skincare have on its own.
It is the only pretreated seamless smoothing garment line that has a replenishment system. The garments can be re-infused with the patented VITAWEAR spray after 10 washes.
The VITAWEAR Collection can be worn daily under clothing, as well as during activities including workouts and sleep.
Michelle Moran, CEO and founder of VITAWEAR, said, “Women need a way to continuously moisturize and improve their skin’s appearance, which is what the VITAWEAR Collection is designed to do; you can even sleep in them.”
The complete line will be available in North America this spring.