Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Walmart Wants to Woo Gen Z With Everlane-like Line, But Will They Bite?

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

Walmart has its eye on Gen Z with a direct-to-consumer line of basics that will—literally—give Everlane a run for its money. That’s the rumor, anyway. Like Allswell, the direct-to-consumer mattress brand that Walmart launched in February, the as-yet-unnamed line will hawk its wares primarily through its own dedicated e-commerce site, according to Business of Fashion…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!