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Walmart Wants to Woo Gen Z With Everlane-like Line, But Will They Bite?

Walmart has its eye on Gen Z with a direct-to-consumer line of basics that will—literally—give Everlane a run for its money. That’s the rumor, anyway. Like Allswell, the direct-to-consumer mattress brand that Walmart launched in February, the as-yet-unnamed line will hawk its wares primarily through its own dedicated e-commerce site, according to Business of Fashion…

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