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Why Walmart’s Upset with Kanye and Yeezy

Supply chain woes and soaring prices defined the past year. What lies ahead? Read the 2022 Sourcing Report for a deep global dive, plus expert insights on navigating the sourcing roller coaster.

Gap may be heralding controversial former presidential candidate Kanye West as its best chance for a turnaround, but the Yeezy head is making waves with another all-American brand. Walmart last week filed a complaint against the rapper’s brand, alleging that his proposed trademark for a new Yeezy logo looks all too similar to its own….

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